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007Skyfall 的贊助商廣告與行銷活動

在007被批評得要死之際,來看看點不一樣的007吧。
這次有兩家最大的贊助商,分別是海尼根與Sony。海尼根讓帥氣的龐德不再鍾愛馬丁尼;Sony則一直都是他的最愛,從第一集到現在沒有停過,這可能也是少數不哈Apple的電影吧。有去電影院觀賞的朋友們,在開始前一定有看過這個廣告:
http://www.youtube.com/watch?v=rMj93N6f5TQ
然而,這一則只是讓筆者覺得有趣而已,真正有點的,是這篇:



路邊經過的民眾,想要獲得一罐免費的Zero Cola就要在70秒內完成任務,接下來民眾就跑呀跑著的衝去目的地,其中不但會有美女誘惑,更會有007中會出現的意外阻礙;下則影片可以看到種種失敗的案例。


每次看完這類的行銷活動之後,都會深深覺得好可惜,台灣好像都沒有(或是我都遇不到)。
寫到這裡的時候才發現忘了講,上面的活動是Coco cola合辦的,他們真的很愛玩類似的活動呢!
回到主題,也就是贊助商之一Sony的行銷有哪些呢? 在08月,有一隻防水手機Acro S上市,防水手機與007會擦出怎麼樣的火花呢!!!
http://www.youtube.com/watch?v=TEvROqe3wB8
 
如果是你,一定也會像他們笑不合嘴吧!

最後,007 Skyfall雖然被鄉民們批的很慘,但在將前兩集補完後,反而覺得這一篇有其反思的意義所在,不過這就留到下次吧!來回味回味預告片。


 
反思的意義都在歌曲裡唷


=================分隔線=====================
最後附上兩隻沒那麼有點的廣告,來自於Sony與Coco Cola
http://www.youtube.com/watch?v=mcABeDWdWH0





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林小狗研究室 | 區塊鏈, 門羅幣XMR, 數位廣告, 信用卡: 007Skyfall 的贊助商廣告與行銷活動
007Skyfall 的贊助商廣告與行銷活動
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林小狗研究室 | 區塊鏈, 門羅幣XMR, 數位廣告, 信用卡
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