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[產業研究] 世界前五大手機廣告聯播網 - Millennials Media 介紹

根據eMarketer(2014)指出,依照聯播網的營收來看,前五大手機廣告聯播網的營收排名如下:
1. Google: 46.8%
2. Facebook: 21.7%
3. Twitter: 2.6%
4. Pandora: 1.7%
5. YP: 1.6%
6. Millennials Media: 0.7%
mobile advertising market share by revenue in 2014- millennials media, yp, google, facebook
至於手機廣告產業的總體營收份額在2015年時預計會達到45.85 billion的產值,詳細如下圖:
mobile advertising market spending, worldwide

這次要向各位介紹的是Millennials Media,其所用有的產品可以分為兩類:
一、自助上架架廣告(成效型廣告,又稱為RTB),並提供營銷精準定位服務(運用DMP資料庫)。
二、精準廣告受眾資料庫(也就是DMP資料庫)
如果不了解RTB, DSP, SSP, DMP等專有名詞,可以前往Adpartner的y 資訊圖表介紹,不過煩惱就是看過以後陰魂不散的會在各種地方看到Adpartner的廣告。
公司的詳細財報,可以在Millenials 手機廣告的股東消息專區取得,為各位看了一下,在2012年EPS為-0.11,2013為-0.18,是隻虧損的個股。懶得找的話可以點2013 - Millenials 財務報告,連結掛掉的話,請自行去投資者專區尋找。

更多相關資料
1. Google finance: 在這邊可以看公Millennials Media的股價、簡單公司介紹與競爭者股價。
2. 維基百科: 可以檢視Millennials Media的融資史、投資人與部分相關資料
名稱

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林小狗研究室 | 區塊鏈, 門羅幣XMR, 數位廣告, 信用卡: [產業研究] 世界前五大手機廣告聯播網 - Millennials Media 介紹
[產業研究] 世界前五大手機廣告聯播網 - Millennials Media 介紹
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